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past event archive

Presentation materials from events prior to 2011

MOCCA Event Archive

Below are the materials from the MOCCA event archive.

CMO Panel Discussion
October 5, 2010

Stream the webinar recording

Analytics Webinar
September 14, 2010

Stream the webinar recording
Download the slides as a PDF

Social Media Webinar
July 27, 2010

Stream the webinar recording
Download the slides as a PDF
Change Management
August 25, 2009
Stream the webinar recording
MOCCA Q3 Process Survey Summary (PDF)
Change Management presentation (PDF)
Social Media & Demand Generation: Convergence & Metrics
June 3, 2009
Stream the webinar recording
MOCCA Q2 Metrics Survey Summary (PDF)
Engagement: Measuring the Impact of Social Media (PDF)
Student Marketing: Engage & Deliver Using Social Media
*The recording does not include the CyberSource Presentation as MOCCA was not given permission to use. Headphones are recommended for the recording.
 
Marketing Operations Career Paths
February 24, 2009
Stream the webinar recording
MOCCA Q1 Operations Organizations Survey Summary (PDF) 
IDC Presentation on Marketing Operations (PDF)


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