recommended books Books recommended by members on various facets of Marketing Operations

Books

• Competing on Analytics by Thomas H. Davenport & Jeanne G. Harris
• Managing Transitions: Making the Most of Change by William Bridges
• Digital Body Language by Steven Woods
• The 7 Powers of Questions by Dorothy Leeds
• The Leaky Funnel by Hugh MacFarlane
• eMarketing Strategies for the Complex Sale by Ardath Albee
• Your Gut is Still Not Smarter than Your Head by Kevin Clancy and Peter Krieg
• The Checklist Manifesto: How to Get Things Right by Atul Gawande
• The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt (an oldie but a great book on process!)
• Marketing Management (14th Edition) by Philip Kotler and Kevin Keller